The why.
Pricing decisions used to be guesswork. Industry averages were stale before they arrived. Consultant retainers cost more than the lift any single decision could deliver. So we built our own pipeline — direct sources, triple verification, item-level granularity — and we ran it ourselves, every six months, for three years.
It worked. Margins moved. Catering positioning sharpened. Real-estate decisions got grounded. Wage negotiations stopped feeling like negotiations.
Then other operators started asking. So here it is — same tool, same pipeline, your brand.
The why-not.
- Not a research firm. We don't sell broad industry trends. We sell your trade area, your menu, your wages.
- Not a generalist consultant. Hourly billing for one-shot decks isn't this. The CLA is a recurring, structured, source-cited deliverable.
- Not a data vendor. Raw feeds aren't useful at 2 PM on a Tuesday. The CLA is built to be acted on.
- Not aggregated. Not averaged. Your store, your comps, your real numbers.